Typeface: Gill Sans (sans-serif typeface designed by Eric Gill.)
Dynamism through asymmetric layout in a text. Do not center stuff!
Sans serif is for short texts or headings. Where serif is for more longer texts.
Use real quotation marks - easier to understand where a quote starts and ends.
Also numbers have upper case and low case. Low case numbers bled in to text more easily.
Books that are cheap don´t but so much white space around text. But with white space it is easier for the eye to read.
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