Saturday, September 22, 2012

Designing user studies

Between subjects design - one group uses only one interface. - use it if you want to avoid ordering effect.

  • Half of the users try out one interface.
  • The other half tries out the other  interface .
Within subjects design - both groups use both  interfaces - this one avoids all the individual differences problem

Users already know a bit more about interfaces by the time they start using the second interface. To get more objective results in the end, both groups should start with different interfaces.


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