Design for Glanceability

glance - to look quickly at something/somebody; to read something quickly and not thoroughly


It is much easier to read the top half of the letters than the bottom half.

68 %of the time  the eye is in motion when reading, 32% of the time the eye is fixated on one spot. When the eye is in motion it cant actually see anything. It can only read when it is down on the fixations.

With an "heat tracker" you can see how much time is spent on different parts of a webpage. 

Things that are top left are likely seen at first. Less important you can drift out.