Design for people

People’s tasks, goals, and values drive development

Work with users throughout the process
 Assess decisions from the vantage point of users, their work, and their environment

Pay attention to people’s abilities and situation.

Talk to the actual experts.

Finding defaults when an action or behavior  is showing up again and again. Defaults can make life easier for the users. Prevents some extra clicks or decisions.

"Prototyping is a strategy for efficiently dealing with things that are hard to predict."

"Make multiple prototypes simultaneously to get most value."