How to lower down the stress on people who are measured?
You are testing the site not the user! Communicate to the user that he is a partner for you who helps you to find errors and bugs in your system.
Articulate the Goals of your study. Write down the parts of your system you think you could improve and where you need feedback.
Think about when and where this test is going to take place.
Create concrete tasks - written down on a paper on computer - then you can be sure that you are consistent during many study sessions with different users.
Plan out the steps - what are you going to ask, that you plan time for introduction and also feedback.
You can have a built in timer in you app / webpage that collects data about the time user is on one page.
Roles in a team of three: a facilitator (all the interaction with the user), note taker, video maker/ photographer.
Experimental details - do you want that users have some kind of training or preparation for the test.
Before you bring any real users into lab make shore you have had a "pilot"- he is purely there for debugging your user test process.
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