Two column layout can be better then one.
Ways design makes a difference
- The position and color of the primary call to action
- Position on the page of testimonials, if used
- Whether linked elements are in text or as images
- The amount of “white space” on a page, giving the content space to “breathe”
- The position and prominence of the main heading
- The number of columns used on the page
- The number of visual elements competing for attention
- The age, sex and appearance of someone in a photo
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