Interviewing

Choose the right people for interviewing.

There can be many stakeholders to involve - non users, already users of some other system, representative of target user. But keep mind, find different users - representatives of major different user groups!

Thank people for their time - you can give them a little gift for example.

Approximate if necessary. For example - you are designing for doctors but you can´t reach real doctors at the beginning of your design process. You might use medical students instead - not the same but approximate    :).

The more open ended questions you ask, the more interesting answers you will get.

- no to leading questions
- no to design questions (what would you like a tool to be?)
- no to hypothetical scenarios 
- no to how often they do things
- no to asking to evaluate things on scale (what does a particular number mean in this case?)
- no to binary questions

Use more concrete questions.